Honda Consulting

Toshinori Honda

Born in Kanagawa Pref. on March 5, 1949
1977 He joined Seven Eleven Japan after Daiwa Securities.
He turned out to be the youngest Executive at Seven Eleven Japan. He had made a huge contribution to the development of convenience stores in Japan.
Soon after He went to Korea and engaged in reconstruction of Seven Eleven Korea as a Senior Managing Director of Lotte Group.
After that, he became Senior Managing Director of Sugi Pharmaceutical, President and Representative Director of Laox, and
President and Representative Director of am/pm Japan respectively.
In 2010, he became Managing Director in charge of new business development of Family Mart.
In 2015 he became Senior Managing Director, and made a complete change of Onigiri, Bento and others as Executive Officer of Product & Marketing Department.
In 2017, he became Senior Managing Director and Executive Officer, Assistant to President and Advisor of Uny at the same time.
In 2018 he established Honda Consulting.
Books written are “Ureru-ka” “Onigiri no Honda-san” (President).

Ureru-ka（President）

Series of well-selling items can’t stop. He has been taught the same thing for more than 3 decades even if the staffs and the companies changed.
He found basic principles of development of well-selling items consistently resulted in good sales.

Contents

Chapter 1

Lecture and training for development of well-selling items. Think about the way to sell the items.

Chapter 2

Lecture and training for selling the goods well. Make the well-selling shop.

Chapter 3

Lecture and training for flexibility with the change. Make sure of the change of the world.

Onigiri no Honda san(President Inc)

Senior Managing Director of Seven Eleven Japan who had utmost enthusiasm in making Obento available at the convenience stores made changed Seven Eleven Korea dramatically, and purchased Lawson Korea. He also made Korean people’s life style change that had no eating habit of Onigiri in the past.

目次

Chapter 1

Seven Eleven Korea

Chapter 2

Make foods delicious

Chapter 3

Onigiri revolution

Chapter 4

Purchase of Lawson Korea

Chapter 5

Birth of Lotte Lemon, a new supermarket

Chapter 6

Food culture and convenient store

Chapter 7

New wind blowing in the Korean distribution

Chapter 8

What is to work?

书名
饭团之师 本多先生

为了提供便利商店的午餐盒，
全家的总经理奉献出至上的热情；
历经日本7-Eleven 、
着手改革韩国Seven、收购罗森；
让从未有饭团文化的韩国人，
改变了他们的生活方式！

目次

第１章

韩国Seven

第２章

让食物变成美味

第３章

饭团革命

第４章

收购罗森

第５章

新型超市乐天柠檬的诞生

第６章

饮食文化与便利商店

第７章

新风吹起韩国物流

第８章

何谓工作
経営の物語